To apply a filter to a report, you must add a parameter display_filter with a URL-encoded string that contains filters separated by | (maximum number: 25). To narrow your search to show only easy-to-rank keywords, click on the “KD” drop-down and select “Easy. Semrush keyword research tools are also very powerful. measured from 0-100%; Competitive Density for PPC . Keyword Overview Start your keyword research with the biggest keyword database on the market. 95/month. Identify Strategic Photography Keywords. 1. Here’s how to use it: Click “ Keyword Magic Tool ” from the left-hand navigation. It offers 40+ tools and reports to help companies with their digital marketing challenges. The higher it is, the harder. Keyword Overview. Keyword Magic Tool. 7. The. The difficulty is typically measured as a score between 1-100, where the lower the score, the easier it’ll be for a website to rank at the top of the search engine results for the target keyword. And it’s expressed on a scale from 0 to 100. Undoubtedly one of the best features of SEMrush is its keyword research tool. Start by using one keyword to identify a larger set. Semrush will show keyword density in a 0-100 index. Apply a filter for KD % (Keyword Difficulty) to find keywords that are easy to target and relevant to your site, and another filter for Word count greater than 4 for finding those long tail phrases with 4 or more words in them. With SEMrush API, you can automatically pull data from the Keyword Difficulty tool!This report provides keyword difficulty, an index that helps to estimate how difficult it would be to seize competitors' positions in organic search within the Google's. It is displayed as a value from 1 (low competition. ”. If your business is seasonal, then you want to set a comparison in the date range to compare traffic year over year. This assignment has 6 learning objectives: Use SEMrush. ”. Find the right target keywords. ”. Semrush is one of the leading SEO tools in the market used by thousands of industry professionals, and the Keyword Magic tool is one of the top keyword difficulty checkers you’ll ever get your hands on. Let's take a closer look at some of the most important keyword research tools by Semrush: Keyword Overview. The keyword research is just about as sophisticated as Semrush. SEMRUSH 74Ahrefs 67KWFinder 46SpyFu 36 Big. This is not an indicator of the SEO keyword difficulty. Save all of your research in one place in. Now, choose your campaign objective. But you can narrow your results even more by using the suggested groups and subgroups in the column to the left. KWFinder is a specialized keyword research tool that helps you identify long-tail keywords that have low SEO difficulty. In my opinion, Semrush is a better tool for keyword research compared to SE Ranking. Or rather, it takes a slightly different approach to keyword difficulty. Moz Pro is an SEO tool that is quite similar to SEMrush in terms of its features and can be one of the best SEMrush. Breadth. Quick SERP Analysis: Keyword Overview and Difficulty. New bloggers are advised to target keywords with a difficulty of 60 or less for better chances of ranking. What Is Keyword Intent & How to Align Keywords with User Needs Unlock the power of keyword intent and optimize your content to align with the needs. Batch Keyword Overview (One database) This report provides a summary of up to 100 keywords, including its volume, CPC, competition, and the number of results in a chosen regional database. 7. As soon as you hit the big blue button, our smart tool will start processing, and show you the results without any delay. Keyword competition is the measure of how difficult it would be to rank for a particular term. The extension is free to use and perfect for developers or anyone interested in international SEO. You can sign up for a free account and get 10 keyword searches per day to check the keyword difficulty. Keyword Difficulty in%: the difficulty index shows how difficult it is for a new site to rank on the first page of search results using these words, the higher the indicator, the more difficult it is. You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. SEMrush isn’t as transparent as Ahrefs about how they arrive at their difficulty score. Then, scroll to “ Advanced ” > “ Breadcrumbs . Moz’s Keyword Explorer does an awesome job of finding “lateral” keyword ideas. SEMrush uses a keyword difficulty index based on a percentage from 0 (easy) to 100% (hard). LowFruits. ” As with Keyword Magic Tool, you’ll find data about intent, volume, keyword difficulty, and SERP features. However, the scoring of each tool may differ. How to Find & Use Secondary Keywords to Boost Your SEO Traffic Learn to identify. 4. Semrush also has a nifty add-on toolkit called Semrush . What KD scores mean for your SEO performance. These are high difficulty keywords that have very high competition. The goal was to get a whole load of keyword suggestions, and at a glance be able to which ones would be easier to rank for based on. Features of the Semrush Keyword Magic tool. United States Check keyword What is Keyword Difficulty? In the world of SEO, Keyword Difficulty is a handy metric which helps you understand how hard it would be to rank for. To do that, tick the box next to the keywords you want to add. SEMrush Keyword Difficulty. 0125 per keyword) Free trial: Yes. Ahrefs Keyword Difficulty Checker: This free tool will give you 100 related keywords. Estimate keyword difficulty instantly; Set parameters for a search query ; Run a complete SEO audit of a webpage, including a check for mobile compatibility. Google index, Google cachedate, Yahoo index, Semrush backlinks, Semrush backlinks by domain, Semrush backlinks by hostname, Bing index, Facebook likes, Semrush Rank,. How to Create Successful SEO-Driven Location Pages. 1 MKT 673 Marketing Analytics Activity Assignment #5: SEMRush Keyword Research Semrush is an online visibility management and content marketing platform. Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Automated keyword clusters come organized with data to help you prioritize which topics to. Include relevant numbers and statistics: Write. Extremely robust backlink features, similar to Semrush. Look for relevant keywords to target with your content, based on data like search volume and keyword difficulty (KD) While Ahrefs is predominantly focused on SEO, SEMrush offers everything. The Keyword Variations section shows keywords that are of a similar nature and will help to drive ranking for that. Keyword Difficulty. Use Semrush’s Keyword Overview, the top-level report generated for any keyword in the Semrush database. The Keyword Difficulty score has been designed to help you estimate how much effort it will take to seize your competitors’ positions in organic search for a particular keyword. The lower the value, the easier it is to rank for the keyword on the 1st SERP. With Semrush’s keyword magic tool, users can discover keywords that rank in the top 10 spots on Google and get valuable information about them. Open Keyword Manager and click the “ + Create list ” button in the top-right corner. ”. Choose your target country. But you can also use it to uncover keyword ideas for organic search. 1. As soon as you hit the big blue button, our smart tool will start processing, and show you the results without any delay. With over 20 billion keywords, it’s hard to miss a growing niche with the KM tool. KWFinder: limited keyword research for free. Semrush gives you a 360-degree view of the keyword landscape, including the terms you’re already ranking for and new keywords to. What Is Keyword Difficulty? Keyword Difficulty is a Semrush metric that analyzes how much effort it would take to rank for a specific keyword. If you’re looking for more in-depth information, a more comprehensive tool like Semrush’s Keyword Magic Tool is your best bet. Go to the ‘Cards. 1. First, type in the URL. SEMrush Keyword Magic Tool, snippet from SEMrush 4. You’ll have two options: “ Discover new keywords ” and “ Get search volume and forecasts ”. ”. A higher score indicates a highly difficult keyword. Optimize an organic page for that keyword, or 2. Semrush is a leader in search engine optimization (SEO) with a variety of useful tools to help businesses discover the best keywords, improve on-page SEO, analyze competitors, build links and gain. It also provides detailed data about keyword difficulty, search volume, and more. Once set up, click “ Tools ” in the menu bar. Keyword Difficulty for SEO . The keyword has a healthy search volume and ranking potential. Use Semrush as a keyword difficulty tool. Like Semrush, Ahrefs has a massive link index that’s updated on a regular basis. Ahrefs vs SEMrush – Main Differences. You can use Semrush’s Keyword Magic Tool to research and discover relevant local keywords for. Final Verdict. The easiest way to calculate keyword difficulty is to use a research tool that gives a score for each keyword. Now, the results are filtered to only keywords that trigger a featured snippet. The tool will provide a variety of content ideas. as one, two, three! Validate topics by the most important metrics in Keyword Overview. Next, select your location up to a city level and click on the ‘Get content ideas’ button. Semrush It calculates keyword difficulty using a percentage score ranging from 0 to 100, based on SERP analysis, keyword analysis, and a score weighting. Having used both tools to optimize keywords for my clients, I’ve seen Semrush present a far more accurate search volume data on a wide range of keywords than Ahrefs. And your country and domain. SEOquake is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others. AI-Powered SERP Features. The tools enable you to carry out a full keyword research workflow for organic and paid. Request parameters. You can keep track of metrics like volume, competitiveness, keyword difficulty, search intent, and more. ”. The Keyword Magic Tool returns a list of broad-match keywords. Domain Overview (All databases) This report provides live or historical data on a domain’s keyword rankings in both organic and paid search in all regional databases. The SEMrush Keyword Difficulty Scale is a metric that helps you determine how difficult it would be to rank for a specific keyword in search engine results. The keyword difficulty score is a percentage between one and a hundred. But if you’re just starting out, Semrush’s lower-tier pricing is basically a 1:1 match to its major competitors. All these features are what made SEMrush a very attractive SEO tool today. They add depth but don’t warrant their own post. How Semrush’s Keyword Difficulty platform works . (You must be signed into Google first. Link Explorer Explore over 40 trillion links for powerful backlink data. Semrush keyword suggestions are comparatively far more while it is more easy in Ahrefs to figure out the final keyword. Find keywords that will generate the most traffic. Create Linkable Assets. First, enter your domain and the domains of your. The tool will then generate a difficulty score for that keyword, ranging from 1 to 100. 8. This score serves as a valuable metric for SEO professionals and marketers, helping them gauge the feasibility of ranking for a particular keyword. So, if you select only keywords with low difficulty scores, you have a greater chance of ranking for those terms. This is not an indicator of the SEO keyword difficulty. 9. SEMrush has a more robust keyword research tool compared to Majestic. Keyword Difficulty. These changes were made to make sure Semrush offers the best keyword research software possible. The Organic Positions report allows you to see all of the keywords that a domain has pages ranking for in Google's top 100 results. 10. Select the ‘right’ keywords. Head to the tool and type in one of the keywords, for example, starting with 'healthy fats'. Erstelle oder erweitere denen Content auf Basis konkreter Daten, gewinne an Sichtbarkeit und erreiche deine Geschäftsziele. A higher percentage is going to be tougher for you to rank on a keyword. Identify target keywords. Whereas “tug of war dog toy” gets 1,300 searches per month and has a keyword difficulty of 13%. Long Tail ProAdditionally, you can use the keyword difficulty or keyword difficulty score metric in SEMrush or Ahrefs to estimate how hard it is to rank for each keyword. Keyword difficulty analysis. Click on any keyword for a more complete analysis including keyword variations, related questions, and more. Here’s how to use it: Click “ Keyword Magic Tool ” from the left-hand navigation. This can. Both crawlability and indexability are crucial for SEO. Beginners should start with these keywords as it is possible to compete without backlinks. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Ahrefs. Step 1. How To Access the Semrush-Wix IntegrationClick Acquisition → Search Console → Queries, and you can see the same information from GSC as above. keyword difficulty, by device, SERP features, etc. SEMRush Keyword Difficulty. Keyword Research. ”. b. The tools enable you to carry out a full keyword research workflow for organic and paid. Add the exported sheets in your main keyword research Google Sheet file. This will take you to the Keyword Overview tool for a more comprehensive analysis. This is not an indicator of the SEO keyword difficulty. In the blank field, enter a keyword you want to research. 1. Semrush’s enterprise plan (“Business”) is only $449. Technical SEO software will help you with tasks like site auditing, building website architecture, improving user and mobile experience, and more. Here’s how to install and set it up: Head over to this page. Value/Type. Next, open Semrush and click Keyword Overview in the left-hand column. However, the Semrush backlink index is quite a bit bigger, having 43 trillion backlinks updating daily compared to Ahrefs’ 30. Click the blue “ View all # keywords ” button. You’ll have two options: “ Discover new keywords ” and “ Get search volume and forecasts ”. A good start will be including keywords with search volume greater than 500 and excluding those with the keyword difficulty level greater than 60. The fact that it boasts the world’s largest index of live backlinks—over 14. We found large variations for keyword difficulty scores between tools. KDS Above 70% - High Difficulty Keywords. Majestic has deeper backlink analysis compared to SEMrush. Find keywords that will generate the most traffic. The median CPC across all of the terms that we analyzed was $1. 68. The report type. Now, take this list of competitors and enter them into the fields on the Keyword Gap tool. Select the ‘right’ keywords. Organic Traffic Insights. Level of trust: Medium. Download the Keyword Mapping Template. Organic landing pages report. This typically means more in-depth information on keyword difficulty when you use Semrush. What gives SEmrush an upper hand is its search intent data feature that tells if a particular keyword you are. Collect data for your target keywords with Semrush’s Keyword Overview tool. The idea is the same, the higher the number, the harder it. SEMRush shows keyword difficulty index, and their metric is calculated in percentages from 0 to 100%. ”. A filter consists of <sign>|<field>|<operation>|<value>,. A tool for selecting keywords and phrases. Brian's Bottom Line. Semrush. 68. Then, choose your country and click “Search. Search for “Yoast SEO” in the plugin search bar. But when compared to Semrush, there’s really not much of a competition. Keyword Overview provides a detailed overview of any keyword in the Semrush database. Then, take note of these columns: Intent: The motivation behind a search; Volume: The estimated number of people who search for that keyword per month; KD%: The estimated difficulty of. It’s a generic keyword – so yes, I believe it’s hard to rank. Then, you'll see a link to the Keyword Planner on the main menu page. When researching keywords on Semrush, you'll be. And find related keyword ideas. Here’s how it works: Identify new keywords Compare their estimated search volumes; Learn how much they’d cost to. Running a business in different countries is a challenge: just think of all the cultural and legislation differences you need to keep in mind. 25 billion+ keyword index. Keyword Difficulty Tool. Simply enter a seed keyword, like “bakery NYC” to get your initial list of potential keywords. Keyword difficulty calculation is based on a variety of factors such as the median number of referring domains pointing to the URLs that are ranking, the median ratio of dofollow/nofollow links. ”. None of the keyword tools are, outside of Google themselves. Streamline Content Research and Ideation. Ahref’s Keywords Explorer. An identification key assigned to a user after subscribing to Semrush. For example, some photography-specific keywords are: SEMRush Keyword Magic Tool. Social media marketing is the strategic use of platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) to promote a brand or connect with an audience. In terms of a metric, David Toby from Pathfinder Alliance defines it simply by stating “Keyword difficulty is an essential SEO metric. Open Keyword Overview, enter your keyword, and hit “ Search . ”. Google Search Console. Now export the keywords you like from this report to the Keyword Manager to combine the list with your other exports so you can keep a master list going. In most niches, the most profitable keywords are not obvious. A free Semrush account will grant you 10 free searches per day. Mangools’ SEO Extension for Google Chrome gives you insights into any webpage, with information on backlinks, on-page SEO elements, and more. The SEMrush difficulty score is based on factors like authority of domains present on the first page. SEMrush Keyword Difficulty Tool. On KWFinder, it’s 46, and on SpyFu – it’s 36. Choose “ Conversions . 9. This tool is the master of digital marketing tools and it’s my favorite. Not all of them will make sense for your business. Optimize an organic page for that keyword, or 2. Pro Plus – $79/month for 35,000 keywords per day. Just search for a keyword. 1. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs. You can either create a new list or add them to an existing one. SEMrush's related feature takes this task further by providing an estimate of the number of links you will have to build to rank for the targeted phrase. Has access to 100 geodatabases. ”. Estimate keyword difficulty instantly; Set parameters for a search query ; Run a complete SEO audit of a webpage, including a check for mobile compatibility. They say their KD calculation considers a “variety of factors” of the top-20 ranking domains. Solution: SEO Keyword Magic tool. ImageMind the Keyword Difficulty — When measuring keyword difficulty, Semrush uses a scale of 0 to 100. The Keyword Difficulty (KD) score lets you know how easy or hard ranking for a search query is. Each keyword has a Keyword Difficulty score. 95 billion people using social media platforms, it’s an essential channel for connecting with customers. My Favourite Semrush Alternative. In this case, the Keyword Difficulty percentage is 86%, meaning it’s difficult to outrank the top-ranking pages for these keywords. The report consists of three main. as one, two, three! Validate topics by the most important metrics in Keyword Overview. Here’s how to use it: Click “ Keyword Magic Tool ” from the left-hand navigation. Go to “ Performance ” > “ Search results . Semrush also updates 7 million keywords in its database on a daily basis. And, this dashboard focuses more on the difficulty or competitiveness of keywords, thus informing you if a keyword is worth investing in or. This helps the user to find the most relevant keyword for the target. How to Do Keyword Mapping. Type a keyword that describes the product or service you offer into the text box—let’s say “cooling pillows. Pretty sure Google's own data is more accurate in terms of what Google knows than some 3rd party guess no matter what algorithm they. Trending data shows that the drift for this keyword is on the rise, which is a good indication of the current popularity of the keyword. 95 per month, and delivers most of what typical small to midsized business (SMB) marketers need out of a search engine optimization (SEO) tool. Needless to say, the lower this is, the better. (And high-quality backlinks are great for SEO. This metric helps marketers evaluate their potential to get to the top of the SERPs when building their master keyword list for their overall SEO strategy. In more general terms, keyword. )Click on SEO > Keyword Research > Keyword Magic Tool and enter the topic on the search bar. The keyword magic tool is the largest keyword database on the market. Step 2: Collect the best keywords. SEMrush Keyword Difficulty. 8. Find keywords ideas. N/A for Volume. The KD (keyword difficulty) score reflects how difficult it would be for a given keyword to rank in search results . SEMrush is another all-in-one SEO and marketing analytics tool you can use for keyword research purposes. 5/5]. Keyword Magic Tool: SEMrush's Keyword Magic Tool provides an extensive database of keywords, including long-tail variations. Google index, Google cachedate, Yahoo index, Semrush backlinks, Semrush backlinks by domain, Semrush backlinks by hostname, Bing index, Facebook likes, Semrush Rank,. After that, go to “ Yoast SEO ” > “ Settings ” from the sidebar. Simply enter a keyword into the search bar and hit “search. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Semrush has a whole host of keyword research tools like our Keyword Magic Tool and Keyword Overview. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help. Or upload a file containing target keyword data. The keyword research tool of Semrush provides accurate information on keyword difficulty and search volume. Research keywords in thematic subgroups and exclude irrelevant groups from your search. Quick SERP Analysis: Keyword Overview and Difficulty. It will be a percentage next to a color-coded circle graph illustrating the difficulty. With this. Type your seed keyword into the search bar. ”. This report provides a summary of backlinks, including their type, referring domains and IP addresses for a domain, root domain, or URL. You have full control over on-page. Bonus: Built-in Keyword Research with Semrush While not necessarily advanced per se, I would be remiss if I didn’t mention the ability to use Semrush to conduct keyword research directly within the Wix dashboard. Here's a simple illustration showing how Google works: First, Google crawls the page. SEO PowerSuite Professional. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. The higher it is, the harder it would be to outrank your competitors in organic search results. ”)With SEMrush API, you can automatically pull data from the Keyword Difficulty tool!Try the Semrush keyword toolkit for free. as one, two, three! Validate topics by the most important metrics in Keyword Overview. AnswerThePublic provides related keywords based on Google autocomplete data. Keyword Research with Semrush: A Step-by-Step Guide. The increased keyword difficulty and competitiveness cause search engines to put many. Now, let’s discuss the keyword difficulty score of these tools. You can select keywords individually by clicking on a separate checkbox or in bulk. Especially when it comes to low volume keywords, low competition keywords, and local keywords in smaller countries and regions, Semrush now provides a more consistent and accurate keyword difficulty than any other SEO tool. ”. 3. We've partnered up with Semrush & integrated their keyword search tool into our platform, so that users can get support in their keyword research journey. Generate the most effective keyword ideas for optimization in Keyword Magic Tool. Ahrefs proves once again that it is the best tool for keyword research. Primary keywords: The main topic of the blog post. Moz focuses this activity within their Keyword Explorer. Ahrefs bases its keyword difficulty score (KD) on the number of inbound links from a given URL referenced on this keyword. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. You are being redirected. Try Organic Research. Why we like it: Keyword Magic Tool draws from a database of over 25 billion keywords from 142. Our data discovered that SEMrush’s keyword difficulty scores are 110% above the median. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. Like other full-featured cloud-based and desktop SEO toolkits, Moz Pro is a complete, premium platform for SEO analysis and keyword planning. That’s no small feat. The higher the percentage, the harder it is to rank higher for your target keywords. The “Keyword Difficulty” box helps you evaluate if you should target the keyword. By reviewing your existing keyword rankings, you can create performance benchmarks. Then, choose your country and click “Search. I actually compared the link index in Semrush and Ahrefs (along with Moz Pro and Majestic), a few years ago. txt. Their online SEO software gives you backlink tools, keyword research, rank tracking, visibility management, market research, and even social media tools, meaning you can manage more than just your SEO. SEOquake allows you to: ★ Review all major metrics in a heartbeat ★ Get a thorough analysis of SERPs and export the results in CSV format ★ Estimate keyword difficulty instantly ★ Set parameters for a search query ★ Run a complete SEO audit of a webpage, including a check for mobile compatibility ★ Check your social statistics for Facebook ★. 5. Sign up here. Open the tool and enter a keyword that describes the product or service you’re making a landing page for. 1 billion keywords across 142 geographic databases. Keyword research is so much fun that the hours can just slip by…until you see the time. Get more local customers. Step 2: Expand your keyword list. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Keyword difficulty calculation is based on a variety of factors such as the median number of referring domains pointing to the URLs that are ranking, the median ratio of dofollow/nofollow links. Please be aware that some ready-to-use functions might code the sign + incorrectly. You can then select the keywords you would like to borrow (2) by ticking the box to the left of each keyword and exporting them to an Excel or CSV file (3):Get vital SEO skills, learn how to use our toolkits and get official certificates of your proficiency in SEO and Semrush. 8. Take a look at the following keyword difficulty tools we recommend: SEMrush. measured from 0-100%; Competitive Density for PPC . Semrush has a lot of competition on the backlink analysis side of SEO. ”. Keyword Difficulty vs. ”. Or, you can refer to Google Keyword Planner Tool and look at the CPC and level of. In SEMrush, there are two core areas for finding similar and related keywords. A quick test, using the keyword “strategy for ecommerce”, shows that Semrush and Google display the same results: number 1 ranking and a featured snippet. Click out of the table into the whitespace, and select the “Card” icon. Fortunately, Google algorithms are equal for all countries and languages. The higher the value, the harder it is to rank for the particular keyword in. I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. Keyword difficulty (KD%) is a metric that measures the SEO effort it would take for your content to rank organically in the top 10 results on Google for a certain keyword. You should’ve been working on something else hours ago and now the day is almost over. In my opinion, Semrush is a better tool for keyword research compared to SE Ranking. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. , KD%) is a Semrush metric that estimates how hard it would be to conduct SEO and rank a website at the top of the organic search results for any particular keyword. Difficulty is on a scale of 1-100, where 100 is very difficult. The tool also provides data on the search volume, keyword difficulty, and estimated CPC (Cost-Per-Click) for each. Keyword Difficulty (a. ” (Note: “seguro de salud” is Spanish for “health insurance. It also has a feature similar to SEMrush’s Keyword Overview. Scroll down until you see all the keywords you rank for. The higher the percentage, the harder it is to rank higher for your target keywords. The Moz Keyword Difficulty Tool is free to use. Simply put, if KD=90, any attempts to Keyword Difficulty. As of the time of writing, SEMrush is currently: Used by more than 3 million users. The company now has over 900 employees in 10 different countries, with its headquarters in Boston, MA. The higher the number, the harder that keyword is to rank for. Discover the most accurate estimation based on a wide range of parameters, including keyword intent, available SERP features, and the analysis of your top-ranking rivals’ backlinks. Target the Right Keywords. Keyword difficulty is essentially how difficult it will be to rank on the first page of Google for that term. ”. Further reading: Study: How Long Does It Take to Rank Higher on Google. Use the Semrush PPC Keyword Research Tool 9.